Marketing Guide
The following is an overview of the marketing process for our select Self Publishing plans. Please note, any sale generated by Wasteland Press is paid to you as royalties every quarter as defined in your self-publishing plan.
Review Copies
In order to guarantee as much exposure as possible for your book, Wasteland Press will send out 2-25 review copies (depending upon the plan you choose) of your book to various newspapers, magazines, and online reviewers. Additionally, Wasteland Press will create a customized press release about your book to be distributed to over 1,000 media outlets.
Bookstores
Wasteland Press will distribute your book to various bookstores in the United States, Canada, and the European Union through Ingram Book Group. All titles ordered by booksellers will be shipped on a consignment basis. Thus, commissions for the author is produced immediately upon each sale within a bookstore.
Amazon.com, BarnesandNoble.com, etc.
Wasteland Press will also provide paperback copies to Amazon.com, BarnesandNoble.com, and many other online booksellers free of charge. As an added benefit, Wasteland Press will also include your cover art as an additional incentive for buyers to purchase your books.
Distribution
Once your book is completed, it will be available to order (via credit card, check, or money order) through our bookstore website, which will appear within 2-3 business days from completion of your publication. Additionally, your ISBN number will be registered with Books in Print, which will make your title available through their database. Most importantly, your book will be distributed by Ingram Book Group, which will make your title available to bookstores and online booksellers around the world! Everything you need to get your book available to order in bookstores is provided by our plans. For the United Kingdom, we also make your book available through its national distributors: Gartners and Bertrams. For Canada, your books will also be available from Canadian owned companies like Indigo/Chapters.
Bookseller Return Program
Wasteland Press now offers a full return program for booksellers through Ingram Distribution! Most bookstores will not carry your book unless it is fully returnable, so we have taken this obstacle out of your way by making any book you publish under our Gold, Platinum, and Ultimate plans fully returnable for one year at no extra charge to you!
Amazon.com Kindle eBook set-up & distribution
We set-up your book for Amazon.com Kindle’s eBook program. Wasteland Press ensures your book is presented in a manner similar to your printed copy. We will also submit your eBook for distribution, which will make it available to purchase and view using Kindle reader, computers, and mobile smart phone devices. This service requires an additional addendum eBook contract to your existing printed book contract, which gives you full rights to your eBook and pays a royalty of 70% to the author. This service is available at the low price of $150.00.
Barnes and Noble Nook eBook set-up & distribution
We set-up your book for Barnes and Noble's Nook eBook. Wasteland Press ensures your book is presented in a manner similar to your printed copy. We will also submit your eBook for distribution, which will make it available to purchase and view using Nook reader, computers, and mobile smart phone devices. This service requires an additional addendum eBook contract to your existing printed book contract, which gives you full rights to your eBook and pays a royalty of 70% to the author. This service is available at the low price of $50.00.
Ingram Advance Catalog
Ingram Advance is a monthly catalog that is distributed to booksellers and libraries around the world. Titles are eligible to be included in Ingram Advance only once, when they are first released through Ingram Book Group. With this marketing service, Ingram will produce a short paragraph describing the title. Retail pricing information, and a cover image will also be included. Please remember, Wasteland Press can only offer this program at the onset of a new publication. The cost for this marketing service is $100.00.
Search Inside The Book Program
Wasteland Press will submit files of your book to be viewed on Amazon.com’s Search Inside The Book Program and BarnesandNoble.com’s See Inside The Book Program. The cost for this service is $50.00.
Business Cards
Business cards are the second best way for an author to promote their book (apart from the book itself). You can hand them out at speaking engagements and book signings/events, and include them in press kits you mail to the media. Also, you can send business cards as gifts to fans that write you about your book. Our business cards are available in quantities of 1000 ($100.00) cards. All business cards are full color and customized to your liking and can include a picture of your book cover on the card.
Postcards
Postcards are important for previous published authors and authors who have sizeable mailing lists. Like the business cards, you can also hand them out at speaking engagements and book signings/events, and include them in press kits you mail to the media. Our postcards are available in quantities of 500 ($125.00) cards. All postcards are customized to your liking and can include a picture of your book cover on the postcard.
Bookmarks
Bookmarks are a great way for an author to promote their book. You can hand them out at speaking engagements and book signings/events, and include them in press kits you mail to the media. Also, you can send bookmarks as gifts to fans that write you about your book. All bookmarks are full color and customized to your liking and can include a picture of your book cover. Our bookmarks are available in quantities of 500 for the low price of $100.00. All bookmarks are full color and customized to your liking and can include a picture of your book cover.
Posters
You can use posters to promote an upcoming book signing/event. All posters are full color and customized to your liking and can include a picture of your book cover. Ten full color posters (measuring 11x17) are printed with your marketing information for $100.00 in addition to the publishing plan you choose.
Banner & Banner Stand
Attract attention for your book at events and special celebrations with our 1.6 foot by 3 foot banner and Banner stand. Printed on high-quality outdoor vinyl. All banners are full-color and display the front cover of your book. Our attractive, lightweight stands are ideal for tradeshows, events, and in-store signage. Our full-color banner and banner stand is available for $100.00.
Website Design
A website is a great way for you to sell your own books and also provide exposure for your book to a worldwide audience. All website's are fully customized to your liking and can include pictures, order information and Paypal shopping cart system to allow your customers to purchase your book over the internet. A five page website with information on your book, biography, contact information, and other information is available at the low price of $500.00. Included with this package is full set-up and editing of photos, java scripting, back-up files, shopping cart system, and we will also help you set-up your website once you find a host for it.
If you have any questions about our Marketing Guide, please click the live chat icon at the right of this page to speak with one of our representatives!
Testimonials
"The books arrived today - they are absolutely gorgeous! I can't thank you enough for the tremendous job you did. Everyone I've shown them to has been so impressed. I will definitely recommend Wasteland to anyone else, and I'll use you for my next book as well."
Joanne Cunningham, Wisconsin
"The books arrived today and they're beautiful! I just want you to know how pleased I am with the entire process. Anyone who doesn't use Wasteland Press to publish their book is a fool...This was my second publishing experience and there was absolutely no comparison. Publisher 'X' took ten months of blood, sweat and tears out of my life. Wasteland Press got it done in three weeks. Awesome."
Janis Moon, Missouri
"Working with you has been simply wonderful and we are so happy with our books, I'm still speechless. I just took a chance with your company, not knowing how things would turn out, and the book turned out better than I expected! I really appreciate how this book was finished in a timely manner and it looks great! I will keep in touch and continue to send you other manuscripts that we are working on. Your company and staff has been a blessing to us."
ChaJuana Calhoun, Oak Park, Illinois
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